Video tours are an excellent way to show off your Durham home. Properties with great video tours often benefit from higher demand and enjoy a quicker turnaround time.
A video tour of your rental will really set it apart from the competition in the minds of potential renters, so it’s important to make sure that you get it right!
But to make sure you’re doing it right, we at Mark Thomas Properties have put these tips together to help you create a captivating and informative video that will make your rental look like the perfect home.
Plan Your Video Tour
A video tour of your rental is a great tool to get quality tenants interested in your property. So, if you plan thoroughly, it’s easier to create an engaging video that will convert viewers into renters. Here are a few things to consider when planning your shoot:
- You want to show off all your property’s features and get potential renters excited about living there. So, when you tour it, keep those doors open! It will keep your tour uninterrupted and let viewers feel like they are already walking through the property.
- We recommend starting with an exterior shot of your rental before launching into details about its interior.
- Consider adding a short pause at the porch or when entering the hallway at the start of your video tour. This trick can draw viewers' attention by making them feel like they are entering a new home.
- Rather than making your video a simple tour through your rental, give potential renters a feel for what makes it so special. For example, highlight specific features that set it apart from other properties on offer, such as any renovations or improvements you have recently made.
Shoot in Natural Daylight
You don’t need to spend a lot of money on fancy equipment or editing software to make your video look great—natural light is truly free.
You will want to make a video that gives viewers a great look at your Durham property, so it’s best to shoot during the day when lighting is optimal.
Early morning or late afternoon are good choices but avoid noon if you can. Also, be sure to turn off room lights. If you have large windows, consider opening some curtains to let more natural light in.
Film in Landscape
Filming in landscape is more cinematic and shows the size and layout of rooms more accurately. Landscape videos can fit more information and visuals into a frame, so we recommend filming everything in landscape format.
Plus, it looks better on mobile phones—which many of your prospects will view the video tour on.
Record Slowly and Consider Every Angle
Many amateur home-video tours look haphazard, with a moving camera that bobs and weaves through each room. This effect results in an uncomfortable viewing experience for renters.
Instead, consider every angle before you film; stand in a corner, move your camera slowly, and keep filming until you get every shot you need from each angle.
Keep it Short
Keep your video short but engaging. Focus on what’s most important and limit yourself to 3 minutes max. This will help you capture attention and avoid losing viewers' interest.
All too often, people try to cram in as much information as possible when they're giving a tour. Make sure to convey what is most important and leave out unnecessary details that may slow down or distract your viewers.
You need to keep things short and sweet with your video so that potential renters will want to watch it repeatedly. If you are unsure how to do this, look into hiring a property management company to assist you!
Fulfill Any Requests
If a viewer has a question about your rental property, try to answer it. If one viewer wants more images or wants to see another room in more detail, do that for them. The idea is to make sure you’re not only meeting their expectations but exceeding them. By doing so, you can effectively turn viewers into tenants.
Bottom Line
When you’re trying to fill an empty rental, one of your top priorities should be showing potential buyers exactly what they will get when they sign your lease. That means providing detailed photos and creating a great video tour that takes viewers on a virtual walkthrough.
Although technology has made video creation relatively easy, it’s not something that anyone wants to do, and a poor-quality video is just as bad as no video at all.
So, it might be a good idea to hire a professional property management company like us at Mark Thomas Properties. We have experience in creating successful rental videos and have all the tools and resources needed to create a knockout video for listing your rental property.
